American IBUS
American IBUS is a new transportation company located in Orlando, FL. The family-owned company needed a brand identity for their new business that could stand out in the midst of all the other bus companies in Orlando. As the name of the company already set it apart, I wanted to keep that modern feel with a simple approach that could make it memorable. The typeface complements the company name, and the colors were kept vibrant to complement the company's home base - the Sunshine State.
